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Now Accepting 2020 AWA Awards Applications

How It Works

The goal of the AWAs is to bring transparency to the digital marketing choices that dealers face. Participating companies provide marketing materials and a one-hour demo of their product to the PCG team. Dealer contacts are requested, and are interviewed by PCG. At the culmination of the process, a detailed, one-of-a-kind Buyers Guide is created with an in-depth discussion of each product reviewed. The complete book is available in a digital version, in PDF or a printed and bound format. A PDF of the individual review is provided to company free-of-charge for use as an effective sales and marketing tool. These independent reviews are an invaluable resource!

Past categories included: Websites, Web Merchandising, Digital Retailing, Digital Marketing, Marketing Automation, Social Media, Sales Process, Fixed Ops, Reputation Management, and Dealership Management Tools. (EU categories are separated from the US.) Other categories are added as required.

New this year

Demos are conducted year-round and the finished articles are immediately publicized and published on the BrianPasch.com website for dealers, ad agencies, and OEMS to read and reach out. The completed product reviews are provided free of charge to over 500 OEMs, dealers, and dealer groups. For those companies who desire a more robust marketing strategy for their product review, PCG can provide additional outreach – inquire for details.

In response to demand

OEMs, ad agencies, and dealers will be submitting for review and recognition of their accomplishments in key categories. Awards will include: Best Customer-Focused Showroom, Most Effective TV Ads, Innovative Branding, and a few others. The inclusion of dealers and OEMs at the Awards Banquet will bring the review process full circle and provide a one-of-a-kind education opportunity for all involved.


The 2020 AWA Awards will be held February 13, 2020 at NADA in Las Vegas. Last year, approximately 60 auto-focused companies participated in the process of product inspection for the AWA Research Report and Buyer’s Guide. Not only were they rewarded with recognition of their winning products at the AWA banquet, but their accomplishments were broadcast through digital and social marketing campaigns within the auto industry designed to share and expound on product attributes. Don’t miss out on this unique opportunity to get year-round visibility!

2020 Pricing Per Product Reviewed:

$1,995 – Early Bird Price      

$2,195 – After September 1, 2019     

(Printed Buyers Guide are $225 each)

Product reviews written in the summer will be allowed to update their visuals in 4th quarter 2019 prior to book printing.

Also consider a full-length Research Report which would be included in the AWA Research Report & Buyers Guide and eligible for awards.

If you are not familiar with the AWAs and would like to preview a sample of the 2019 AWA Research Report & Buyers Guide, click here. To participate in the 2020 AWAs, scroll down for the application.

Questions about the AWAs or Research Reports can be directed to
Beth Braswell, beth.braswell@pcgcompanies.com or 864-380-0084.

Register your products using the form below!