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Now Accepting 2021 AWA Awards Applications

How It Works

The goal of the AWAs is to bring transparency to the digital marketing, data science, and management choices that dealers face. Participating companies will provide the requested marketing materials and a one-hour demo of their product to the PCG team. Dealer contacts are requested, and are interviewed by PCG. At the culmination of the process, a detailed, one-of-a-kind Video Buyers Guide will be created with an in-depth discussion of each product reviewed. This Video Buyers Guide is sent to over 500 dealers as well as promoted through social media. Each vendor is provided with their own product video to use as an effective marketing tool. These independent reviews are an invaluable resource!

Past categories included: Websites, Web Merchandising, Digital Retailing, Digital Marketing, Marketing Automation, Social Media, Sales Process, Fixed Ops, Reputation Management, and Dealership Management Tools. (EU categories are separated from the US.) Other categories are added as required.

New this year

An exciting new video format in 2021!
In order to provide vendors with a high efficiency marketing tool for their products, PCG is moving from a written research article compiled in a book to a high energy product review on a succinct video. Each video will open with Brian’s brief comments about the product, and move to a visual overview of the 5 key features of the product. While dealers are watching these videos, product testimonials from dealers will be front and center as well as a short description of the product and contact information. This will be an awesome tool to send out by email to any of your prospective customers. All of the product videos will be compiled into a video library book that will be easy to use and share.


The 2021 AWA Awards will be held on Thursday, January 21 during NADA. Last year, approximately 60 auto-focused companies participated in the process of product inspection for the AWA Research Report and Buyer’s Guide. Not only were they rewarded with recognition of their winning products at the AWA banquet, but their accomplishments were broadcast through digital and social marketing campaigns within the auto industry designed to share and expound on product attributes. Don’t miss out on this unique opportunity to get year-round visibility!

2021 Pricing Per Product Reviewed:

$1,995 – Early Bird Price      

$2,195 – After September 20, 2020      

If you are not familiar with the AWAs and would like more information, please email beth.braswell@pcgcompanies.com or call 864-380-0084, and Beth will be glad to give you more details.

Register your products using the form below!