The goal of the AWAs is to identify and recognize the best digital marketing, sales process, data science, contact management, websites, retailing tools, and data management solutions that dealers use in their retail operations.

Participating companies will provide the requested marketing materials and a one-hour demo of their product to the BPE team. Dealer contacts are requested, and are interviewed by BPE. At the culmination of the process, a detailed, one-of-a-kind Video Buyers Guide will be created with an in-depth discussion of each product reviewed. 

This Video Buyers Guide is sent to over 1,000 dealers as well as promoted through social media. Each vendor is provided with their own product video to use as an effective marketing tool. These independent reviews are an invaluable resource.

WHAT TO EXPECT:

In order to provide vendors with an efficient marketing tool for their products, the AWA winner reviews have transitioned from written research articles compiled in a book to a directory of high energy product review in a succinct video.

• Applicants supply an 8-10 minute highlight video that demonstrates key features and values of their product. This may contain client testimonials if desired
• After review, an introduction and closing video will be added with Brian Pasch’s thoughts and feedback about the product.
• All product reviews will be catalogued here on an annual winners page that’s easy to share.

This will be an incredible conversion tool to share with your prospective customers.