review
Benefits
Trusted Authority
Brian Pasch, creator of the AWAs, has been an advocate to auto dealers for nearly two decades. His honest feedback and unbiased opinions have made him a trusted voice within the dealership community.
The AWA criteria for the awards are based on his values, with the research conducted by BaPE Research and Brian Pasch himself. The process and final product reviews are designed to provide dealers with the best knowledge and insights to make informed decisions when they’re choosing to partner with a vendor.
A Proven Marketing Tool
- In order to provide vendors with a high efficiency marketing tool for their products, BPE has moved from a written research article compiled in a book to a high energy product review on a succinct video. After the award ceremony, AWA reviews will be available on the site's Video Library product with a synopsis and direct links to vendor sites.
- Each video will open with Brian’s brief comments about the product, and move to a visual overview of the 5 key features of the product. These video reviews will be approximately 8-10 minutes in length and will include a very edited version of the product demonstration that the company shows to BPE.
- The comprehensive yet easy to understand 3rd party review is an excellent tool to share with prospective customers and conclude with dealer testimonials (when available).
A coveted award that has earned a seal of approval that carries weight with dealers across the globe
expert research
You and your team spend countless hours working with and discussing your product. While this might make everyone highly efficient at rattling off memorized talking point, it doesn’t often provide an opportunity to step back and take an objective look.
Brian Pasch’s years of experience uncovering the latest and greatest solutions for both dealers and vendors alike, he is uniquely suited to detect key differences in products, systems, processes, and companies that may otherwise go unnoticed.
- Uncover crucial insights that have been overlooked
- Provide new language to create better product descriptions
- Connect with different consumer search queries
- Enhance marketing and PR efforts with robust video reviews
what does brian see?
show it off!
You’ve earned your bragging rights! Show off your iconic (and dangerously stylish) AWA award and tag it with #AWAwinner
